Our Social Media Marketing Training is designed to help students, entrepreneurs, and professionals master the art and science of growing brands online. This program focuses on building strong organic presence, understanding audience behavior, creating high-performing content, and using analytics to drive real business results.
Whether you want to manage social media for businesses, grow your own brand, or start a career in digital marketing, this training provides practical, industry-relevant skills from day one.
Fundamentals of social media marketing
Understanding platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube
Content strategy and content calendars
Branding and storytelling on social media
Audience research and targeting
Organic growth strategies
Community management and engagement
Social media analytics and insights
Tools for scheduling, design, and reporting
Social media marketing ethics and best practices
Facebook & Instagram (Meta platforms)
LinkedIn for professional branding
TikTok for short-form video marketing
YouTube for long-form and video SEO
Beginners with no prior marketing experience
Business owners and entrepreneurs
Students and job seekers
Freelancers and aspiring digital marketers
Professionals looking to upskill
After completing this training, learners can work as:
Social Media Executive
Digital Marketing Associate
Content Strategist
Social Media Manager
Freelance Social Media Marketer
The Designing with Canva course is a practical, beginner‑friendly training program that teaches how to create professional‑quality designs without prior graphic design experience. This course focuses on visual communication, branding, and content creation using Canva for digital and print platforms.
It is ideal for students, business owners, marketers, and content creators who want to design quickly, consistently, and confidently.
Introduction to Canva and design fundamentals
Canva interface, tools, and templates
Color theory, typography, and layout basics
Designing social media posts and stories
Creating posters, flyers, and banners
Designing presentations and pitch decks
Brand kits and maintaining visual consistency
Basic photo editing and effects in Canva
Exporting designs for web and print
Instagram & Facebook posts
Stories, reels thumbnails, and covers
Business posters and promotional flyers
YouTube thumbnails
Professional presentations
Basic brand assets
Beginners with no design background
Social media managers and marketers
Business owners and entrepreneurs
Students and job seekers
Freelancers and content creators
After completing this course, learners can:
Design content for social media and ads
Support marketing and branding teams
Create visuals for businesses and startups
Work as a freelance Canva designer
Improve personal and professional branding
By the end of the Designing with Canva course, learners will be able to create visually appealing, brand‑consistent designs efficiently and confidently using Canva for real‑world applications.
The Website Design with WordPress course is a hands-on training program that teaches learners how to design, build, and manage professional websites without coding knowledge. This course focuses on practical website creation using WordPress, covering everything from setup to launch.
It is ideal for beginners, entrepreneurs, freelancers, and professionals who want to create websites for businesses, portfolios, blogs, or service providers.
Introduction to websites and WordPress
Domain and hosting basics
Installing and setting up WordPress
Understanding themes and plugins
Designing pages using page builders (Elementor / Gutenberg)
Creating business websites, blogs, and portfolios
Website navigation and user experience basics
Responsive (mobile-friendly) design
Website security and backups
Basic SEO setup for WordPress
Website speed and performance basics
Business or company website
Personal portfolio website
Blog or informational website
Landing pages for services
Contact forms and lead capture pages
WordPress CMS
Elementor / Gutenberg
Essential WordPress plugins
Hosting control panels
Basic SEO and security tools
Beginners with no technical background
Business owners and entrepreneurs
Students and job seekers
Freelancers and aspiring web designers
Marketing professionals
Step-by-step practical demonstrations
Live website building sessions
Hands-on assignments and practice
Real-world website examples
Best practices used in industry
After completing this course, learners can:
Design and manage WordPress websites
Work as a WordPress website designer
Offer website services to businesses
Start freelancing or agency work
Support digital marketing projects
By the end of the Website Design with WordPress course, learners will be confident in designing, launching, and maintaining professional WordPress websites suitable for real business use.
The Email Marketing course is a practical training program that teaches learners how to plan, create, and manage effective email campaigns using popular tools like Brevo (formerly Sendinblue) and Mailchimp. This course focuses on building email lists, designing campaigns, automation, and improving engagement and conversions.
It is ideal for beginners, marketers, business owners, and students who want to use email as a powerful, cost-effective digital marketing channel.
Brevo (Sendinblue) – email campaigns, automation, transactional emails
Mailchimp – audience management, campaigns, analytics
(Both tools are taught using their free plans, suitable for student learning.)
Introduction to email marketing and its importance
Email marketing fundamentals and best practices
Creating and managing email lists
Audience segmentation and targeting
Designing emails using drag-and-drop editors
Writing effective email subject lines and copy
Setting up automated email workflows
Campaign scheduling and delivery
Understanding email metrics (open rate, CTR, bounce rate)
Email compliance and best practices (opt-in, spam rules)
Creating a Brevo or Mailchimp account
Designing professional email templates
Building subscriber lists and segments
Running email campaigns using free plans
Setting up basic email automation
Analyzing campaign performance reports
Beginners in digital marketing
Business owners and entrepreneurs
Students and job seekers
Freelancers and marketing assistants
Anyone interested in CRM and email automation
Step-by-step live demonstrations
Hands-on campaign creation
Real-world examples and use cases
Practical assignments and feedback
Industry-standard email marketing strategies
After completing this course, learners can:
Manage email campaigns for businesses
Support digital marketing teams
Create newsletters and promotional emails
Work as an Email Marketing Executive
Use email marketing for lead nurturing and sales
By the end of the Email Marketing (Brevo / Mailchimp) course, learners will be confident in creating, managing, and analyzing email campaigns that drive engagement and results using industry-recognized tools.
The Meta Ads Training program is a specialized module focused on paid advertising using Facebook and Instagram (Meta platforms). This course teaches how to create, manage, optimize, and scale high-converting ad campaigns for businesses and brands.
This training is ideal for those who want performance-driven marketing skills with measurable ROI.
Introduction to Meta Ads Manager
Business Manager setup and account structure
Campaign objectives and funnel strategy
Audience targeting (custom, lookalike, interest-based)
Ad creatives: copy, visuals, and videos
Budgeting and bidding strategies
A/B testing and optimization
Conversion tracking (Pixel & events)
Reading and analyzing ad reports
Scaling winning ad campaigns
Launching real Meta ad campaigns
Reducing cost per lead and conversion
Optimizing ads for sales, leads, and traffic
Understanding ad policies and compliance
Digital marketing beginners
Business owners and startup founders
Marketing professionals
Freelancers and performance marketers
By the end of the Meta Ads Training, learners will be confident in planning and executing paid campaigns that drive leads, sales, and brand awareness across Meta platforms.
The Search Engine Optimization (SEO) course is a practical training program designed to help learners understand how websites rank on search engines like Google. This course focuses on improving website visibility, driving organic traffic, and building long-term online presence using ethical (white-hat) SEO techniques.
It is ideal for beginners as well as professionals who want to build strong SEO skills for businesses, blogs, and digital marketing campaigns.
Introduction to SEO and how search engines work
Keyword research and search intent analysis
On-page SEO (titles, meta descriptions, content optimization)
Technical SEO basics (site structure, speed, mobile-friendliness)
Off-page SEO and link-building strategies
Local SEO (Google Business Profile optimization)
SEO tools (Google Search Console, Analytics, keyword tools)
Content optimization for rankings
SEO reporting and performance tracking
SEO best practices and Google guidelines
Keyword research for real websites
On-page optimization of web pages
SEO audit and issue identification
Optimizing WordPress websites for SEO
Local business SEO setup
Competitor analysis
Google Search Console
Google Analytics
Keyword research tools
SEO plugins for WordPress
Page speed and audit tools
Beginners interested in digital marketing
Website owners and bloggers
Business owners and entrepreneurs
Students and job seekers
Freelancers and SEO aspirants
Step-by-step SEO implementation
Real-world case studies
Hands-on assignments
Live demonstrations
Practical industry techniques
After completing this course, learners can work as:
SEO Executive
Digital Marketing Associate
Content & SEO Strategist
Freelance SEO Consultant
Website Optimization Specialist
By the end of the Search Engine Optimization (SEO) course, learners will be able to plan, implement, and manage SEO strategies that improve website rankings, traffic, and online visibility sustainably.
The Content Writing course is a practical training program designed to help learners write clear, engaging, and purpose-driven content for digital platforms. This course focuses on writing for websites, blogs, social media, email marketing, and SEO, with strong emphasis on real-world applications and audience intent.
It is ideal for beginners, students, marketers, and professionals who want to build a career or enhance skills in digital content creation.
Fundamentals of content writing
Understanding audience, tone, and intent
Writing for websites and landing pages
Blog writing and article structure
SEO content writing basics
Writing for social media platforms
Email content and newsletter writing
Headlines, hooks, and call-to-actions (CTAs)
Editing, proofreading, and content optimization
Ethical content practices and plagiarism awareness
Website content (Home, About, Services)
Blog posts and articles
SEO-optimized content
Social media captions
Email newsletters and campaigns
Product and service descriptions
Writing real website pages
Creating blog posts with SEO intent
Drafting social media content calendars
Writing email campaigns
Content editing and rewriting exercises
Keyword-based content practice
Google Docs & Grammarly
Keyword research tools (basic level)
Content planning templates
Plagiarism checking tools
AI tools for content assistance (ethical use)
Beginners interested in writing
Students and job seekers
Digital marketers and SEO learners
Business owners and entrepreneurs
Freelancers and aspiring content writers
Step-by-step writing guidance
Live writing demonstrations
Practice-based assignments
Content reviews and feedback
Industry-relevant examples
After completing this course, learners can work as:
Content Writer
SEO Content Writer
Digital Marketing Content Executive
Freelance Writer
Copywriting Assistant
By the end of the Content Writing course, learners will be confident in creating high-quality, audience-focused content for digital platforms that supports branding, SEO, and marketing goals.
